Industrial & Product Design, Graphic Design, Reference 

Trends in the visual and graphic language of state-of-the-art packaging design.Packaging is the face and visual identity of a product and can also be the crucialdetermining factor in the buying decision when a product is lined up on acrowded store shelf. As consumer tastes become more complex and culturallydiverse, packaging increasingly requires a visual and graphic language thattargets aesthetics as well as the needs of the discerning twenty-first-centuryshopper. Boxed and Labelled is a comprehensive overview of the most intelligent,innovative, playful and attractive examples of current packaging design.The broad spectrum of packaging is illustrated through an extensive selectionof products characterised by cutting-edge graphic design, sassy illustrations,striking typography, careful use of colour as well as unique materials. The examplesin the book run the gamut from jam jars, chocolate wrappers, wine labels,champagne bottles and perfume flacons to sneaker boxes and shopping bags.The book also highlights extraordinary projects that have a unique approach tofunctionality, surplus value and sustainability, in addition to stimulating conceptsthat amount to pure seduction.This book demonstrates the diverse solutions designers have found to deal withmany different themes such as creating approachability through a whimsical andlighthearted appearance and material surfaces or promoting value and trustworthinessor conveying a handmade feeling to an artisanal product with a sophisticated,refined and purposeful look. All of the featured examples deliver theirown unique brand values and experiences and set them apart in the competitivemarketplace. Boxed and Labelled offers exciting solutions and presents state-ofthe-art packaging design today. - from Amzon