Excellence in Business Communication

Type
Book
Authors
Thill ( John V. Thill )
Bovee ( Courtland L. Bovee )
 
ISBN 10
0136103766 
ISBN 13
9780136103769 
Category
Business  [ Browse Items ]
Publication Year
2011 
Publisher
Pages
672 
Description
Learn Business Communication Skills By Example. Excellent, effective, and practical business communication skills are necessary in order to succeed in today’s business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping readers learn business communication skills by example. The ninth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while addressing developments in the business communication field. The authors also understand that to succeed in today’s social media environment, business communicators must abandon outdated thinking and embrace the new social communication model that’s redefining business communication and the relationships between companies and their stakeholders. By offering practical advice and hands-on experience through dozens of activities and cases, this edition helps readers adapt their communication skills to this important new media.  
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