Quantitative Models in Marketing Research
Type
Book
Authors
ISBN 10
0521801664
ISBN 13
9780521801669
Category
Business
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Publication Year
2001
Publisher
Pages
222
Description
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.
Number of Copies
1
